‘Paradise and Damnation’ a collection for S/S 24. Taking inspiration from heaven and hell, specifically looking into animals which could represent heaven and hell. Looking into what each animal represents in different cultures to see if they have the same meaning or different. Also looking into common things that people think when they describe what is in heaven and hell. Having the idea of paradise representing luxury, how people from the bottom working hard to be at the top, the ego inside them. This collection is aiming for women’s showing their elegance but also feel empowered through the product.