This project is about the effect of the ongoing digital transformation on the field of sensory marketing. Sensory marketing relies on connecting with consumers by engaging their five senses. In order to do so, a lot of physical aspects are involved, however due to decline of physical contact and the increasing reliance on technology, the field of sensory marketing has been presented with various challenges. The aim of this project was to investigate these challenges and learn the innovations that occurred in the field to cope with the obstacles and embrace the opportunities provided by the digital transformation.
