I have always been extremely interested within the world of sports, combining my hobby of sport with fashion marketing aloud me to research a dissertation which I am engaged with and look to pursue a career in, in the future. bring sports and fashion together to create a better understanding for designers to better suit the sports and fashion indsutry within the activewear market. The research investigated what a female consumer now perceives as fashion in the modern and evolving fashion industry through sportswear.
