FASHION COMMUNICATION

Fragile

‘Fragile’ is a portfolio of powerful images, visually spreading awareness of the harmful impacts of fast fashion and expressing how ‘fragile’ the world is through my own eyes. Focusing mainly on the detrimental consequences but also looking at a solution to help promote sustainability and combat fast fashion.

The word “fragile” has become more prominent in conversations surrounding the impacts of fast fashion when referring to the damaging consequences that are continuing to happen. My aim is to create an impact on the audience through innovative narratives, photography techniques, interesting locations and meaningful styling. Collectively, we all have a responsibility to do better for our environment/community and my portfolio outlines this.


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Wasteful Waste

Waste is increasing, clothing should be valued and not just thrown away to end up in a landfill.

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Burning at the Cost of Nature

Incinerating textiles releases greenhouse gasses into the air, diminishing our air quality and contributing to the growing climate crisis.

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Describe Fast Fashion in One Word

Education on fast fashion is important, spreading awareness and learning how garments are made can have a transformative effect on consumers’ attitudes.

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Pressures Building, Time is Ticking

Pressure is building and time is running out, the struggle and devastation that fast fashion inflicts on communities and the environment are irreversibly damaging.

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Toxic Water Waste

Toxic chemicals that are found in textile dyes are polluting our waters, the fashion sector has turned a blind eye which has resulted in textile dying being the second largest polluter of water.