My work focuses on circular fashion featuring used clothing.
Undertaking intensive research revealed that consumer thinking and behaviour concerning the current over-consumption will have to shift to reduce the impact of the fashion ecosystem on the environment. Good care, repair, refurbishment and sharing among multiple users over time extends the lifecycle of textiles.
As an image-maker, I aim to attract the audience to unconventional but innovative combinations of used garments by applying acquired styling and photography skills. It detaches colours, patterns, and shapes from mass-market fashion trends, standards, and norms. This broadens the options for reuse and creates a value of eternal beauty for the consumer.
Ultimately, this will lead to a new holistic perspective and environmental awareness of used clothes, demonstrating my influential power as an image-maker on the fashion industry and society.
Every piece she created is timeless and made to last. From the first idea behind the silver paillette jacket to the subtle construction of the buttons on the sleeves, this garment has the great value of entering all beauty. My bother modelling this unique clothing piece, therefore, honours her heritage. (Text part 3)