BA (HONS) FASHION COMMUNICATION

Trash

Trash is a visual guide to making more sustainable choices when it comes to our wardrobes. TRASH wants to remind society to be creative with our existing clothing in order to limit unnecessary consumer disposal waste. TRASH recognise that in order to reshape the future of modern day consumerism, fashion experts need to push the idea of sustainable choices. With anything one could wish for at the click of a finger, societies desire for constant new garments is overriding the desire for a clean and green planet. TRASH also appreciate that the price of sustainable and conscious fashion brands can be off limits to many. Therefore, we push towards consumer involvement in up-cycling and redesigning our clothes for a brighter future on earth.

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Styled in our grandmothers clothing, my cousin Harris shows the importance of family values and heirlooms. More importantly, if possessions are cared for with respect, anything can be cherished and maintained whether that be land, relationships, or clothing.

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Using up-cycling techniques, I created a fashion image with objects out with their initial function. In this case, Ayesha wears a jeans and bra co-ord which doubles up as a disc holder. It is important to rethink the products we do have rather than keep buying new.

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Wear Your Greens' This narrative is a thought-provoking, humorous way to enable viewers to look at anything as clothing. Your next accessories for a night out don’t need to be bought from a fast fashion retailer, in fact they could be laying in your fridge.

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But seriously, the future is in our hands.

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With easy and quick tweaks such as ripping a seam or cutting with scissors, this original suit is manipulated resulting in 5 different looks. For basic up-cycling skills, there isn’t any technical sewing techniques needed, all you need is an open mind and a sense of creativity.

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