Inspired by a torn pair of boy’s jeans, this collection offers a unique take on traditional children’s clothing. Due to over-consumption and fast fashion, the standard quality of children’s clothing is becoming poorer, causing durability to become as much of an issue as longevity.
Loli clothing is a sustainable childrenswear brand which aims to provide longevity through the functionality and quality of its clothing and encourages imagination through fascinating prints and trims. A “Give a little, grow a little” seed label inspires children to give back to nature and to watch their seeds grow with them.
Each garment in the collection grows or adjusts and with the use of good quality fabrics and construction methods, is anticipated to last up to 4 years. Growing elements allow a garment’s longevity and sustainability to be increased further, as does the use of organic and second-hand fabrics.