This project focuses on creating a collection of garments which cater to women’s needs. Focusing on body shapes and sizing, an inclusive collection of sleepwear and loungewear is designed. A gap in the market for affordable modern luxury within the sleepwear market is identified. An aim to design a collection with sustainability, functionality and future trends which meets identified needs and wants of the target market.
The final collection showcases various styles and silhouettes, designed to flatter and fit various body types. The use of organic textiles and adjustable features meet the criteria of the target market. The garments can be sold separately to ensure correct sizing and fit. The collection makes sure various styles can be satisfied from sporty and comfortable to feminine and luxurious.