BA (HONS) FASHION COMMUNICATION

Desolate Beginnings

Desolate Beginnings is the exploration of rural and small town living for young adults and the issues they face, growing up somewhere with few opportunities. This topic is explored through anecdotes of young adults who have experienced this small town syndrome as well discussions of differing viewpoints on topical issues such as racism, varying within age groups. The overall aim of this publication is to highlight the juxtaposition between city life and small town life and the difficulties this causes for many young people.

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The cover page of the publication. This highlights the bleakness that many experience in small town areas and aims to enforce this idea from the very outset of the publication.

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This image is an example of real conversations had with small town locals which emphasises the lack of consideration and knowledge of other religions and cultures that are not widely seen in such small areas. The image on the right is to convey the lack of changing ideals and morals in such places through the use of fashion.

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This image further captures the lack of cultural diversity in small areas such as Nairn - a small seaside town with a 98% white British population. This seems to have resulted in little respect for other cultural groups and is cause for racist views of many in the town.

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This excerpt from Desolate Beginnings uses old imagery of the small town of Nairn from the early 1900s with current imagery of the same place and collage of contemporary models to highlight the lack of change in the town over a long period of time.

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Using quotations from young people that have experienced small town syndrome for themselves was key to creating an authentic publication. Using repeat collage and bright colours aims to create an uplifitng, vintage beach style to the publication - creating a juxtaposition with the written text

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