The ‘Wild Things’ collection is inspired by my own passion about protecting endangered wildlife and is presented as an interactive and educational experience for the Children’s Lifestyle Market. The theme of animal conservation is intended to spark curiosity amongst the younger generation and aims to generate a long-lasting, positive awareness of the future of our planet. A variety of patterns and textures have been thoughtfully designed and knitted to playfully emulate recognisable characteristics of selected species. Feathery fringes, bumpy structures and super-soft yarns are used to create appealing fabrics, fun garments and illustrative, hand-crafted toys. These exciting, tactile qualities are used to encourage imaginative play, whilst allowing young children to learn and engage with their clothing. This combination contributes to a compelling brand, whilst sustaining a positive, ethical narrative throughout this final collection.