BA (HONS) FASHION COMMUNICATION

GUBBED'

I was initially inspired by different feats of working-class culture in Glasgow. I decided to take a mental-health angle to my project, looking at how aspects of Scottish culture, societal and political issues affect this.

Throughout my work sustainability of sourcing garments for styling has been a key importance for my project. I am passionate about condemning over consumption, especially via fast fashion and the promotion of second-hand, up-cycling and slow fashion.

My initial research looked at the psychosocial aspect of "The Glasgow Effect" as I felt this was often overshadowed by the health factors that contribute to the lower life expectancy of Glaswegians in comparison to the rest of Europe. The poor mental-health, depression and suicide rates in Scotland are higher than those of the rest of the UK. I wanted to investigate why this is the case.

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Who do you support?' for my portfolio 'The Young Team' based on an aspect of Scottish culture summarised by Carol Craig: 'negative comments and put downs are as common as wet days.'

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Like father, like son?' for my portfolio 'The Young Team'. Exploring generational influence between fathers and sons, unspoken pressure and outdated views.

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Still life and graphics for my publication 'GUBBED'. Following the 80's football fanzines style, creating a crossword here with authentic excerpts from an 80's fanzine, hence the spelling mistakes.

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Still life and documentary imagery for my publication 'GUBBED'. Spread looking at the poor mental-health of Glaswegians over the past 40 years.

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Documentary imagery and still life for my publication 'GUBBED', investigating everyday life and things that people are passionate about, in this case looking at gambling and its connotations to worship and addiction.

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