I was initially inspired by different feats of working-class culture in Glasgow. I decided to take a mental-health angle to my project, looking at how aspects of Scottish culture, societal and political issues affect this.
Throughout my work sustainability of sourcing garments for styling has been a key importance for my project. I am passionate about condemning over consumption, especially via fast fashion and the promotion of second-hand, up-cycling and slow fashion.
My initial research looked at the psychosocial aspect of "The Glasgow Effect" as I felt this was often overshadowed by the health factors that contribute to the lower life expectancy of Glaswegians in comparison to the rest of Europe. The poor mental-health, depression and suicide rates in Scotland are higher than those of the rest of the UK. I wanted to investigate why this is the case.