Working with girls in sport inspired my consideration of what shapes girls into the woman they become, the gender-stereotypes which encourage gender inequality and how the armour that is fashion can empower and consequently positively impact society. The consumer of this Autumn/Winter 2021-2022 mid-market collection is an influential modern role model to peers and younger generations. The collection focuses on the design elements’ empowering influence on the mindset. Experimental draping created silhouettes, inspired by powerful gymnastics photography and traditional uniforms of working women of the war, while chain-inspired details represent restrictive gender-stereotypes. Sustainability is considered through designing staple trend-less pieces, using recycled and pure-composition fabrics. To design for longevity while impacting the mindset, the colour palette involves colour psychology by identifying colours which enhance uplifting qualities in earthy neutral tones. The print is inspired by the female muscular system and protest signs, to celebrate both mental and physical female strength.
This mood board explores the key elements from my research including initial concept inspiration and areas which influenced design development, including drape experiments inspired by powerful gymnastics photography, chain features and signs from historical protests and the working women of the war.
This is an image from my collection photoshoot displaying look 2. The photoshoot was shot in a location which represents urban cities, to identify the modern influential city-girl consumer. Along with the designs, pose and composition played a role in creating the vision of a strong and empowered female.