The pandemic has radically transformed the functioning of the world. Aileen has identified the ongoing transformation and thus is driven by the concept of rejuvenation with an underlining theme of rebirth as a brand-new start, aiming to convey the message through this collection that brings about hope and reassurance among people.
The primary crux of the brand is outdoor vulnerability. Aileen targets womenswear, offering a 6 piece collection, that is in vogue while being durable, practical, and versatile.
The garment range includes crop tops, trousers, short trousers, and accessories.
Inspired by Pantone’s S/S 22 color palette. The palette includes a mix of dark and light tones.
Based on trend research, earthy brown having a renaissance feature, unusual for spring-summer has returned from fashion exile to be the most desired shade of the year. Hopeful yellow offering a promise of better days, coral pink expresses conviviality, and the greens soothe, refreshes the color scheme.
From unforeseen setbacks seen across designer’s research, people have managed to reclaim themselves back, stronger and better than what they were, thereby all linked to rejuvenation. Thus according to me rejuvenation to is not necessarily a reversal of the aging process but is also revival, vitality, adopting a juvenile approach to life.
Inspired by Pantone’s S/S 22 color palette. The palette includes a mix of dark and light tones. Aileen offers fabric blends of Silk satin blend fabric helps balance sheen and matte that is key for day-to-night transition, layered with mesh. Crushed viscose and Gabardine keeping it practical and lightweight for the spring-summer collection.